New commercials for 91ֿ begin airing today as the university debuts a new television campaign. The new campaign builds on the university’s successful “Experience for Life” series that launched September 2010.
The new campaign includes four 30-second commercials and highlights 91ֿ students in a variety of situations – participating in the classroom, getting advice from faculty, being mentored by successful alumni and competing for academic recognition.
“The ‘Experience for Life’ campaign speaks directly to the needs of our primary target audience of academically motivated students and their parents,” said Iris Harvey, 91ֿ vice president for university relations. “These families seek a full university experience, including a traditional campus, athletics, study abroad, internships, entrepreneurial opportunities and energizing off-campus recreation – all in a safe environment. While direct-from-high school students are the primary focus of the campaign, the university also gave a nod to lifelong learners and degree-completion adults.”
One of the commercials features Josh Cribbs of the Cleveland Browns. After joining the NFL, the two-time Pro Bowler and career leader with eight kickoff return touchdowns continued his studies and received his degree from 91ֿ in the spring of 2010.
The commercials are airing on hit network and cable television shows, including “The Big Bang Theory,” “American Idol,” “Glee,” “NCIS” and “Modern Family.” The new commercials feature a musical score created for 91ֿ once again by Mark Mothersbaugh, a 91ֿ alumnus who founded the new wave band Devo with fellow 91ֿ students in the 1970s and has become a successful composer. Mothersbaugh was featured in the last advertising campaign and also created the musical score for the previous commercials.
To help engage college-bound students, parents and alumni even further, 91ֿ continues the campaign online with digital content complementing the television ads and a campaign website – www.kent.edu/experienceforlife. The site includes all of the “Experience for Life” commercials and opportunities for 91ֿ alumni to share their stories about how 91ֿ gave them experience for life.
For more information about 91ֿ’s new television campaign, visit www.kent.edu/experienceforlife.
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Photo Caption:
91ֿ graduate and Cleveland Browns player Josh Cribbs appears in a commercial for his alma mater. 91ֿ unveils a new television campaign.
Media Contact:
Eric Mansfield, emansfie@kent.edu, 330-672-2797
Emily Vincent, evincen2@kent.edu, 330-672-8595