91²Ö¿â

Vision, Mission and Core Competencies

OUR VISION

The School of Media and Journalism at 91²Ö¿â will be the most relevant, student-centered and ethically driven accredited program in the country.

OUR MISSION 

We provide our students with a solid academic experience that balances both conceptual and practical courses, professional opportunities and multiple internships, all of which are grounded in a foundation of ethics in a diverse and global society. 

PROFESSIONAL VALUES AND CORE COMPETENCIES 

As a program provisionally accredited by the Accrediting Council for Education in Journalism and Mass Communication, we are committed to developing a curriculum designed to meet twelve professional competencies. This course, as part of a larger program, contributes to our development of:

THOUGHTFUL, PROFICIENT COMMUNICATORS…

  • write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;

  • present images and information effectively and creatively, using appropriate tools and technologies;

  • apply tools and technologies appropriate for the communications professions in which they work;

…WHO ARE CREATIVE, CRITICAL THINKERS, TRAINED TO UNCOVER AND EVALUATE INFORMATION…

  • apply critical thinking skills in conducting research and evaluating information by methods appropriate to the communications professions in which they work;

  • critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.

  • effectively and correctly apply basic numerical and statistical concepts;

…WITHIN A LEGAL AND ETHICAL FRAMEWORK…

  • apply the principles and laws of freedom of speech and press, in a global context, and for the country in which the institution that invites ACEJMC is located;

  • demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;

…IN A DIVERSE AND GLOBAL SOCIETY.

  • demonstrate an understanding of the multicultural history and role of professionals and institutions in shaping communications;

  • demonstrate culturally proficient communication that empowers those traditionally disenfranchised in society, especially as grounded in race, ethnicity, gender, sexual orientation and ability, domestically and globally, across communication and media contexts.