91²Ö¿â

Dr. Tang Tang is Professor in the School of Media and Journalism and the School of Emerging Media and Technology at 91²Ö¿â. She serves as Graduate Coordinator for the School of Emerging Media and Technology.

Dr. Tang’s primary research has focused on uses and effects of emerging media technologies (e.g., social media, virtual reality, esports), and sports communication, particularly cross-platform media behaviors during mega sporting events. She co-authored Strategic Social Media: From Marketing to Social Change, and co-edited Handbook of Media Management and Business. Dr. Tang has also published research on issues related to new media audiences, social media, information curation, and media management in Journal of Broadcasting & Electronic Media, Mass Communication & Society, Computers in Human Behavior, Journal of Medical Internet Research, Journal of Applied Communication Research, Communication Studies, International Journal on Media Management, Journal of Media Business Studies, Communication and Sport, International Journal of Sport Communication, Journal of Sports Media, Journalism and Mass Communication Educator, etc. Her research has been recognized through over 20 Top Paper Awards from Broadcast Education Association, National Communication Association, and Association for Education in Journalism and Mass Communication.

Dr. Tang has been invited to give keynote speeches at the China Sports Communication Research Conference, and the International Olympic Communication Forum. She also serves on the editorial board for Communication and Sport, International Journal of Sport Communication, Chinese Journal of Communication, and Ohio Journal of Communication, and has held leadership positions in the Broadcast Education Association, and International Communication Association.

She is an Academic Referee for the International Olympic Committee, and a Faculty Fellow of the Television Academy; International Radio and Television Society; National Association of Television Program Executives; and Scripps Howard Entrepreneurship Institute.

Dr. Tang teaches courses in social media, media management and entrepreneurship, mass communication theories, and quantitative research methods. Her enthusiasm and effectiveness in teaching has been evidenced by various teaching awards, such as Time Warner College Professor Thought Leadership Fellowship; and Distinguished Teaching Award from the Ohio Communication Association.