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Dr. Jihyun Kim Vick is a professor and graduate studies coordinator in the School of Fashion at 91²Ö¿â in Ohio, USA. She is a seasoned researcher and educator who prepares future leaders in the global fashion industry. For the past two decades, she has developed theoretical frameworks to deepen our understanding of relationships between the digital transformation of fashion retail and consumer behavior in omnichannel retailing (e.g., e-commerce, m-commerce, peer-to-peer resale platforms). She contributes to the fashion SMEs by offering insights into the omnichannel value chain and logistical strategies. With two decades of research and teaching in this area, she has culminated her knowledge and experience into co-authoring a textbook, . This book is in production and will be available by Fairchild Books, an imprint of Bloomsbury Publishing, in January 2025.

Another stream of her research delves into consumer psychology and motivation in the context of fashion phenomena, including ), ), secondhand luxury and self-esteem in the circular economy (with Donya Darvish), ), and the impact of social media on male body image and appearance management (with Kylee Payne), to name a few.

During her sabbatical leave in the fall semester of 2022, she worked as a Chief Fashion Officer for a big data startup, . This tech startup company received a to develop open innovation utilizing both crowd wisdom and artificial intelligence for a smarter and more sustainable future for the global fashion industry. Dr. J served as senior personnel on this federal grant-supported economic development project during her sabbatical leave. UpStyled Fashion employs generative artificial intelligence and machine learning in operating its collaborative and practical platform for industry professionals and fashion startups. 

Dr. J's prolific research program has been recognized at the college, university, and international professional organizations. She was selected as a recipient of the College of the Arts' inaugural recognition of in 2016. Subsequently, the recognized her exceptional contribution to the discipline. The KSU LaunchNet also recognized her as a recipient of the 2020 Paul L. Pfeiffer Faculty Mentor Award for her continued endeavor in advising and mentoring undergraduate and graduate students on entrepreneurial endeavors. In 2022, KSU’s Outstanding Research and Scholar Award was bestowed on Dr. J's exceptional contribution and global impact on the field of fashion and textiles. It was the first award-winning of its kind in the history of the School of Fashion. More recently, she was named a recipient of the 2024–25 President's Faculty Excellence Award, the highest recognition bestowed by KSU to recognize exceptional performance by a faculty member that has resulted in national and international recognition.

She served as an associate editor for the from 2010–13 and a guest editor of . She was elected to serve as a. 

Education

• Ph.D., Clothing and Textile, Iowa State University (2004)
• M.A., Apparel and Textiles, Apparel Design concentration, Michigan State University (2000)
• B.S., Home Economics Education, Korea University, Seoul (1998)