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Karen Martin spent the first 18 years of her career in the financial services industry. Before joining 91²Ö¿â in 2005, she led marketing for the small business banking division of National City Corporation, a former Fortune 500 financial services company. At 91²Ö¿â, Karen has specialized in marketing for non-traditional students, as well as outreach to business and strategic partners. She is currently part of the marketing research and strategy team within University Communications and Marketing, focusing on student recruitment and retention.