Mark Lyberger
Biography
As an Ohio native I began my educational pursuits at Ohio University where I earned a B.S. in Health/Long Term Care Administration in 1985 and a M.A. from the University of Akron in 1989. In the course of my early tenure, I was actively involved as a consumer, coach, administrator, and participant in a variety of managerial and sport endeavors. These experiences help to solidify my chosen career pursuit of a Ph.D. in Sport Management/Marketing from the Ohio State University. I completed my degree in the spring of 1996 and in the subsequent fall joined the 91²Ö¿â community. My recent research interests have focused on consumer consumption behavior, marketing, sponsorship, and leadership. In addition, I have worked collaboratively with a variety of community and business organizations to conduct market and facility usage/impact feasibility studies. Currently, I am working with colleagues to complete texts on event planning and promotion/public relations in sport as well as a variety studies related to consumption behavior and sport.
Education
M.S., Physical Education, University of Akron, and
Ph.D., Sport Administration, The Ohio State University
Awards/Achievements
- Author of Sports Marketing: A Strategic Perspective (2015) 5th Edition, Taylor & Francis